What is Google Exact Match Domain Penalty ( EMD )

This is really a bad news for people who spend countless hours to find exact keyword based domains in godaddy as google will no longer rank them higher. These keyword based exact matching domains will now have to build google trust first which you can gain by posting original well written content and by building some natural links !

On 29th September 2012 Matt Cutts announced on Twitter:

“Minor weather report: Small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.”

He further explained the affect of EMD

“New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.”

Effect of Google Exact Match Domain Penalty

Seomoz report clearly tells that  many “exact match” domains already lost their out of  top 10 ranking.

effect of google emd

Effect of Google exact domain showing sites making profits will now have to suffer substantial loss.

 Example of Exact match domain penalty

I noted some of keywords which i check some times like “Bollywood box office“. Previoulsy many domains who has the keyword “bollywood boxoffice” are coming in top 1o search results (like www.bollywoodboxoffice.com, www.bollywoodboxoffice.in, www.bollywoodboxoffice.net )but now only sites which are very old and providing new content regularly are coming in search results.

What to learn from this update and Tips to recover from Google EMD Penalty.

  1. If you are launching a new website then now it will take time to rank until unless it get some authority in google eyes.
  2. if your site is hit by Google EMD Penalty then get some authority links and remove old bad links and content and update your site regularly with fresh content.
If you enjoyed this article, Get email updates (It’s Free)


Hi friends, I am Arun garg sharing my blogging and seo knowledge with you. I love wordpress , music, movies and internet. I offer various services to bloggers and to small business check all Services . Get in touch with me at Twitter or Facebook or Google Plus.

One Comment

  1. Prakash says:

    Exact match domain is really good thing of Google I think many blogger uses the keyword as their blog name. And reduce user experience by blogging only for money.
    Prakash recently posted…Hike Messenger Download for Symbian, Android, PC, iPhone, BlackberryMy Profile

Leave a Comment

CommentLuv badge