This is really a bad news for people who spend countless hours to find exact keyword based domains in godaddy as google will no longer rank them higher. These keyword based exact matching domains will now have to build google trust first which you can gain by posting original well written content and by building some natural links !
On 29th September 2012 Matt Cutts announced on Twitter:
“Minor weather report: Small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.”
He further explained the affect of EMD
“New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.”
Effect of Google Exact Match Domain Penalty
Seomoz report clearly tells that many “exact match” domains already lost their out of top 10 ranking.
Example of Exact match domain penalty
I noted some of keywords which i check some times like “Bollywood box office“. Previoulsy many domains who has the keyword “bollywood boxoffice” are coming in top 1o search results (like www.bollywoodboxoffice.com, www.bollywoodboxoffice.in, www.bollywoodboxoffice.net )but now only sites which are very old and providing new content regularly are coming in search results.
What to learn from this update and Tips to recover from Google EMD Penalty.
- If you are launching a new website then now it will take time to rank until unless it get some authority in google eyes.
- if your site is hit by Google EMD Penalty then get some authority links and remove old bad links and content and update your site regularly with fresh content.